Amber, a video game pattern agency, has bought the Colombian game studio Madbricks.
This acquisition marks the vanguard of Amber’s fresh initiative to foster a collaborative manner to co-pattern, because it seeks to increase its global team by integrating exterior studios. Amber specializes in exterior pattern, or making games for other game corporations.
“We now were looking at Colombia as a marketplace for talent for a range of years. We now hang worked with Madbricks on a pair of initiatives already so now we hang got a lengthy standing relationship with that studio. hey are a depended on companion. And even bigger than that, they are very culturally love minded with us,” stated Mihai Pohonțu, CEO of Amber, in an interview with GamesBeat. “One one in all the things that is core to Amber’s values is our investment in community. And Madbricks has the identical imaginative and prescient.”
Based entirely mostly in Bogotá, Colombia, Madbricks has genuinely knowledgeable in co-pattern and entire pattern all the procedure in which thru a pair of genres and platforms over the final ten years.
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“We had been impressed by the dedication and professionalism of the Madbricks team during our previous collaboration, so this acquisition is a natural next step in our relationship. Emerging markets are a part of our DNA, and Madbricks will solidify our presence in the South American games industry panorama,” stated Pohontu.
During that time, it has grown to roughly 40 staffers, and has successfully shipped games on every main platform from mobile to PC and console, solidifying its command as a leading studio in the emerging gaming panorama of Colombia and South The United States.
Pohontu neatly-known that Miguel Benavides, CEO at Madbricks, is head of the Colombian Videogames Affiliation, COVA, which has bigger than 30 game studios. Benavides has been trying to develop the educational defective of game talent in Colombia so that the industry can develop. That’s a an identical technique to what Amber has finished in other international locations.
Pohontu stated that Amber has helped train hundreds of game developers in Mexico and it want to attain the identical in Colombia.
“In that, we’re very distinguished aligned with Madbricks and their leadership. That’s something that will occur over the years. Latin The United States is one in all primarily the most updated emerging regions in game pattern on the present time. So there is a good deal of energy and a good deal of investment going into Latin The United States,” Pohontu stated. “Obviously, they hang got the big excellent thing about being aligned with the U.S. and Canada, which can be very actual game that markets, nonetheless also in sports, particularly, because it pertains to Colombia.”
He added, “The thing that impresses impressed me consistently about the command is that they’ve this kind of big resolution of indie studios and native game developers are eminently inventive. So that they definitely punch above their weight in terms of creativity.”
In that manner, Pohontu stated that Madbricks and Colombia remind him of Romania, the put apart Amber started.
Madbricks leadership team
Madbricks leadership team.
The acquisition builds on the two occasions’ profitable collaboration, as Amber and Madbricks hang worked collectively in the previous on a type of initiatives with large outcomes.
“For Madbricks, becoming a part of Amber manner bigger initiatives and the opportunity to be taught from a developed group love Amber,” stated Benavides, in a disclose. “We pleasure ourselves on our ability to generate a instant-paced high manufacturing price pipeline, and we deem that joining Amber, with its large, global sources, will tighten our efficiency even further and enable us to utterly realize our imaginative and prescient for the firm and native industry.”
Founded in 2013 in Bucharest, Amber is a game pattern agency structured as a network of studios with varied specializations, offering a huge selection of video game pattern strategies, including full product provide, co-pattern, platform conversion, are living operations, and reinforce services. Amber currently employs bigger than 850 crew and, thru its companions, maintains a world talent network of 3,400 experts.
Mihai Pohontu is CEO of Amber.
Amber has worked or continues to work with primarily the most neatly-appreciated gaming corporations: Amazon, King, Colossal Fish Games, Disney, N3twork, Rovio, Warner Media, and That Game Company.
Amber has developed games corresponding to Tetris Beat, Big Learn about Ryan, System E: High Voltage, PositronX, and Link Twin, and has contributed to developing profitable titles corresponding to Sky: Younger of us of Mild, Nascar Heat 5, Secret Neighbor, Wild Things and others.
Amber is headquartered in Bucharest and has locations of work in Botoșani,